CE.

Marketing Manager
SIG plc (SIG Insulation & Dry Lining)
November 2025 - present

Responsibilities

• Strategy – reviewed and implemented an improved marketing strategy across multiple categories to enhance performance and drive measurable results.

• Campaigns – created and ran a number of successful supplier and own brand campaigns in order to drive sales and strengthen brand awareness.

• Database marketing – utilised the database to segment customer data and create targeted marketing lists that improved campaign relevance and performance.

• Analytics – implementation of Google Analytics 4 and Google Search Console, creating a consolidated analytics dashboard to assist and support data-driven decision-making and performance optimisation.

• Websites – managed ongoing website updates, refining content, metadata, and on-page SEO to enhance organic rankings and search performance.

Marketing Manager
Tidyco Ltd
January 2020 - October 2025

• Responsibilities

• Strategy – developed and implemented multiple strategies for the various divisions to drive brand awareness and generate leads.

• Market research – kept informed of industry news and trends along with competitor activities in order stay up to date and on the pulse for the different business units.

• Content – created and curated informative and engaging content. Leveraged content marketing to position the company within the diverse industries through various channels, such as PR, blogs and emails.

• Internal communications / Change management – developed an internal communications strategy to drive internal culture change and increase employee engagement towards a more productive workforce.

• Event and exhibition management – managed and organised participation at a myriad events and exhibitions. The latest being the flagship Rail event, Railtex, which consisted of a 60m2 stand. Also responsible for all pre-marketing and follow up activities.

• Campaign management – developed and executed simultaneous campaigns to drive lead generation, support sales and improve brand awareness, using a multitude of channels which were relevant to each business division.

• Collaboration – worked closely with various departments and divisions to undertake market research and develop cohesive growth strategies.

• Brand awareness – through content and campaigns, worked on driving brand awareness in order to increase lead generation and customer acquisition / loyalty in addition to brand positioning.

• Supplier management – built relationships with a variety of agencies, securing favourable pricing and lead times but also ensuring brand consistency over the long term.

• Public Relations – writing compelling press pieces, maintaining and building relationships with publishers and seeking out potential newsworthy topics for publication.

• Digital Marketing – devised digital marketing initiatives through media such as SEO, SEM, social media, email and CRM. Optimised online presence and utilised data and analytics to improve activities.

• Metrics and analytics – established key KPIs and regularly analysed performance to refine strategies and demonstrate the impact of Marketing through tools like Google Analytics and Meta Business Centre.

Marketing Manager
Hubaco / Terra Nova / Extremities / Your School Uniform
January 2019 - December 2019

Responsibilities

• Strategic Planning – worked with senior management to ensure that the different brands’ strategies remained on track and effective in their outcomes – this involved developing Marketing plans for each brand and products.

• Digital Marketing and Social Media – complete accountability across all digital marketing channels, including websites (SEO, blog writing, etc) and the 10 different social media channels.

• Public Relations – created a PR schedule for various brands and products across the different seasons / cycles and keeping up to date with the public relations database (Vuelio).

• Budget – defined and looked after the Marketing budget on a continuous basis, preplanning campaigns in order to ensure the department does not overspend. 

• Exhibitions – complete responsibility for organising exhibitions, both nationally and internationally including build up and breakdown along with pre- and post-show marketing.

• Team Management – mentored and managed a team of three; a Marketing Apprentice and two Marketing Executives (placement students) this included the recruitment of the replacement placement student.

• Analysis and Reporting – as part of continuous improvement, created a number of reports which were run at different frequencies in order review the efficacy of Marketing activity in order to modify and calibrate accordingly.

Various roles starting from Marketing Executive up to Marketing Manager
June 2008 - August 2018

During this time I started off as a Marketing Executive and mad my way up to Marketing Manager. To see my full work history, please download my CV.